Pandemics are nothing new. They have been a periodic part of human life ever since we’ve had cities. The Bubonic plague in the middle-1300s killed one third of Europe’s population, creating labor shortages, which created pressure for innovation. For instance, as long as there were plenty of people to copy things by hand, it didn’t occur to anybody that a printing press sure would be handy. Even so, it was a century after the worst plague year before Gutenberg’s printing press with movable type came on line. Some sixty years after Gutenberg’s press, in 1517, Martin Luther launched the Protestant Reformation. Coincidence? Hardly.
- For one thing, the Catholic Church jumped on the printing press to crank out the certificates for indulgences – confirmation of going to heaven for those willing to pay enough to the church. Increased traffic in indulgences highlighted the corruption in the Church that motivated Luther’s reforms.
- Second, the printing press produced Bibles in the vulgar tongues. Suddenly more or less ordinary people – if they were literate – no longer had to rely on what Priests reported the Bible said.
- Third, Luther’s complaints about the church echoed complaints that others had been making for centuries – but those others didn’t have this new printing press contraption. The 95 theses that Luther famously nailed to the church door in Wittenberg were also taken to the Wittenberg printer, where they became a pamphlet that spread through Europe* – so Luther’s theses had an influence far greater than previous church critics had.
*The 95 Theses were nailed to the church door on Oct 31, 1517. By Nov 17, broadsheet copies of Luther's document were being printed in London, over 1,000 land-kilometers, plus an English Channel, away. Luther followed-up that document with Europe's first media blitz: from 1518 to 1525, Luther’s writings accounted for a third of all books sold in Germany. His mastery of the new technology allowed him to succeed where Jan Hus (1369-1415) a century before had met with execution.
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